Ruff Ryders of Jacksonville is not just an ordinary Motorcycle Club.

We're a unique group of people enjoying and living a lifestyle that's fun and fast pace.

Somewhat radical but not far from the norm.

We all ride ruff but it isn't just limited to the sport bikes that we ride, we roll ruff on all four as well.

Our lifestyle is not for the faint at heart but can be enjoyed and respected by all.

If you can't do it on two but roll on all four, we still welcome you to be apart of the "Ruff Ryder Lifestyle" so feel free to contact us...

 

HISTORY

 

Joaquin, Darrin, & Chivon Dean, established Ruff Ryders Records in 1988. These three siblings decided to launch their own record label after managing several artist careers for a numbers of years. The success of their business is created around the family environment they provide for their stable of artist. Ruff Ryders commitment to its family value has created a new breed of Hip Hop artist who work, corporately to promote their music. This posture has made them an innovators in the growing trend of family based businesses in the music industry. Their philosophy of business is centered on cross marketing their artist with their brand in order to allow all components of their business to be successful.

Our stable of artist include gold and multi-platinum artists DMX, Eve, The LOX, Jadakiss, Styles and Drag On. Collectively they have sold over 20 million albums. We recently signed Jin, Fiend, and and R&B sensation Aja which are our new breed of artists that will be released in 2004. Our core consumers fall into the 13-24 year old demographic. However, artist such as Eve have been able to attract a cross section of customers 11-30 year olds. Our Designated Marketing Analysis reports reveal over 80% of our sales coming out of suburban and rural areas for artist such as Eve. However, artist such as DMX and The LOX reports are equally balanced across urban, suburban and rural communities. In these markets collectively we have been able to generate over $240 million is sales since our first release in 1998 with DMX. The growth of our record sales has been consistent and has allowed us to headline a national tour where we have broken house records on merchandise sales. We are presently slated for a 20 city national tour starting in June 2004 and a International for Fall 2004.


Ruff Ryders Film & Video division has released to major projects in 2002. They were Ruff Ryders Documentary Volume I & Wink 1100 motorcycle video. These movies were straight to video projects which are presently being distributed by Blockbusters chains. Jin, our first launch from our new breed of artists had a substantial role in the summer blockbuster action movie 2 Fast 2 Furious directed by John Singleton and starred Paul Walker. DMX has also starred alongside Steven Segal in “Exit Wounds” and Jet Li in Cradle To The Grave”. We are currently producing our first feature film.

We also have a lifestyles division that has created satellite street teams, which are actively promoting our projects in over 20 every major cities across the country. We also recently closed a deal for Game Dog a line of dog food. The Deans have always bred and trained dogs and felt it a natural transition to produce a diet that optimizes their pets potential. The diversity of the niches created by the family and their artist in the urban space allow them to continually reinvent themselves.

Our apparel division launched a men’s collection in Fall 2000. We generated over 7million in our first season. Unfortunately our partners were not capable of working out their differences in order to maintain the license. We therefore made an executive decision after 12month to pull out in order to prevent further damage to the retailers and our fans. Despite this glitch in the launch of our apparel division we have maintained a strong apparel presence in the music industry through our artist support of wearing and writing songs promoting our soon to come apparel collection.


We are seeking to strategically align ourselves in a relationship with an organization that is capable of manufacturing, sourcing, distributing and selling our apparel products. The popularity of entertainment based apparel brands, successfully marketing their apparel products through their music business is a new trend in the apparel business today. Brands such as Sean John & Roca Wear who are our direct competitors have set the precedent for successful cross collaboration of music and apparel in the urban space.

There is a great demand for our merchandise because, we continuously place Ruff Ryders products in all press, media campaign, music, videos, movies, and the artwork of every cd manufactured. This has been a very successful strategy for us because, it allows us to maintain a presence with our consumer at all times. Cross collaborating our efforts with all components of our business allows us to maximize our relationship with our marketing and media vendors and continuously building the Ruff Ryders brand in all our projects.